One of my good friends Mr Roland Ross is a contributing artist.....
New publication The Roundel: 100 Artists Remake a London Icon presents
the company’s famous logo rethought and refashioned by one hundred
international artists. At once imaginative and playful, bold and
irreverent, these new interpretations not only celebrate the symbol of
London's transport system, they also reinvent an icon of the city
itself. Found the length and breadth of the metropolis, the century-old
Roundel is one of the most effective, best known and most fondly
regarded corporate logos in the world, spawning a host of similar
designs in cities from Shanghai to Salt Lake City.
Now artists as diverse as Jeremy Deller, Sir Peter Blake, Roger
Hiorns, Cornelia Parker, Yinka Shonibare, Gavin Turk, Susan Hiller and
Richard Wentworth offer their personal take on the familiar motif, in
photography or paint, drawing or print, collage or sculpture, revealing
in their own words what inspired their creation. They follow in the
footsteps of the many influential artists over the years, from Man Ray
to Eduardo Paolozzi, who have taken the Roundel as a subject for their
art, reflecting London's importance as a capital city of culture.
With illuminating texts that consider the works within the history of
transport design and public art, this gem of a book will delight all
lovers of London and transport fanatics, as well as those who follow the
latest trends in art, design and corporate branding.
With contributing essays from Tamsin Dillon, Head of Art on the
Underground; Jonathan Glancey, architectural critic and
writer, formerly architecture and design editor at the Guardian from
1997 to 2012; Claire Dobbin former senior curator at London’s Transport
Museum; and Sally Shaw is Cultural Strategy Officer for the Greater
London Authority and a former curator for Art on the Underground.
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